Little Angels

From small beginnings to a 3000ft shop and a 5000ft warehouse

Since replatforming to Voracio, Little Angels have achieved significant growth which includes the opening of a new flagship store in Nottingham. The 3000 ft² shop stocks over 50 brands with around 70 pushchairs on display at any one time. They have also expanded into a 5000 ft² distribution warehouse to handle online sales. From small beginnings, Little Angels have grown to become the biggest independent pushchair store in the Midlands.

Little Angels was established in 2014 in the town of Ilkeston, Derbyshire where at the time they stocked just a handful of brands. Their expert knowledge, sound advice and friendly staff soon gained them a strong reputation locally and the business grew at a steady pace.

As their physical store gained momentum, Little Angels opened their first online store, built by a local web agency which used an off-the-shelf, open source platform. Further to numerous security, performance issues and lack of features, they switched to another agency who put them on to Shopify (as that was the only platform the agency had any experience with). The Shopify website was an improvement on the former, but still they felt the overall experience they were providing to their users was mediocre in comparison to bigger online brands. With the business growing and more brands coming onboard it was becoming more apparent that their online store needed to head in a new direction.

"We keep a close eye on our competitors, one of whom's website we were very impressed with. One feature in particular that caught our eye was their bundle deals, something we had always struggled with on Shopify. We spotted the Voracio tagline in the site footer and arranged for a platform demonstration; we haven't looked back since." Shane Fordham - Head of Ecommerce.

Assembled products

Due to the nature of how a number of pushchair manufacturers supply their products to the retailer, often what appears as a simple product to the customer, actually consists of a varying combination of separate sku's. This makes inventory control for such products a challenge. This is where the assembled products feature within the Voracio PIM system comes into play. It's a feature that's used heavily on Little Angels Prams.

Stylish look and feel by Voracio

During the planning stage of the new website, it was decided that a full redesign of the website was required, including a new brand identity. As part of the process we designed a new logo and custom set of icons for Little Angels, creating a personality that can be seen throughout the website. The overall look and feel has helped to form a strong brand identity that Little Angels are known and respected for today.

Service

Design

Product Information Management (PIM)

With Voracio's sophisticated product information management, Little Angels have been able to add rich content throughout their product catalogue, including detailed product specifications, filterable attributes, promotion of key features and the configuration of specially priced assembled products with managed inventory.

Editorial Suite

Little Angels use Voracio's Editorial Suite to transfer their knowledge from offline to online in the form of buying guides and advice articles for pushchairs and prams. These helpful guides help to provide a truly informative shopping experience.

Payment plans

Little Angels have teamed up with Partial.ly to provide flexible payment plans for their customers. Using Voracio's integration with Partial.ly, customers can choose to pay in manageable instalments before receiving their goods. This approach is perfect for parents-to-be planning for the arrival of their baby and as a result Little Angels have seen a significant increase in sales.

Partner integration

Partial.ly