Features that earn their place. Every day.

Voracio doesn't treat product data as flat content. Attributes, relationships, spec tables, editorial content, and documents interconnect around every product — creating a structured, navigable graph of your entire catalogue. That same graph serves as machine-readable knowledge for search engines, answer engines, LLMs, and agentic commerce systems.

What it does

• Turns attributes into nodes, relationships into edges, and editorial content, documents, and videos into linked context around each product
• Renders JSON-LD / Schema.org structured data on every product page, drawn directly from your attribute sets
• Auto-generates specification tables from grouped attributes — consistent across the entire catalogue
• Publishes rich Google Shopping feeds directly from PIM, no third-party feed manager required
• Combines human curation (attribute values, editorial text, spec accuracy) with machine scalability (bulk processing, smart targeting)
• Outputs data that's readable by search engines (Google, Bing), answer engines (Perplexity, ChatGPT, Google AI Overviews), and agent-based systems

What it gives you

• Information that's easier for customers to navigate, easier for search engines to understand, and easier for AI systems to reason about — all from one interconnected model
• Presence in the AI-answer era, not just the traditional search-results era
• Product data that stays trustworthy at scale, thanks to the human-curated attribute layer
• One data model that serves the storefront, feeds, and AI systems — not three parallel workflows

Voracio's PIM is one of the most fundamental parts of the platform. It gives you precise, intelligent control over product data, category logic, and site structure — whether you're managing hundreds of products or hundreds of thousands. Three core product types are supported: simple products, products with variants, and bundles or packs.

What it does

• Models simple products, variants, and bundle/pack products from a single structured workflow
• Builds products against pre-defined attribute sets, so structure is consistent across the catalogue
• Manages stock, pricing, SEO, imagery, videos, downloads, services, and merchandising from one place
• Supports VAT-inclusive pricing, Schema.org structured data, bulk variant tools, and "based on last used" workflows for repetitive tasks
• Enforces permissions and restrictions so the right people can edit the right things
• Connects directly into navigation, filters, smart targeting, relationships, stock messaging, discounts, reviews, and Google Shopping

What it gives you

• A scalable catalogue that stays organised as you grow
• Less time per product, more consistency across the range
• A single source of truth that powers the rest of the platform
• Confidence that what you publish is structured, search-ready, and feed-ready

"Data control isn't an add-on. It's foundational."

Attributes sit at the core of the platform. They define how your products are structured, grouped, filtered, merchandised, and reported on — and almost every major Voracio feature relies on them, from navigation to Google Shopping to Insights.

Four attribute types are supported: custom (selectable values, flat or hierarchical), boolean (yes/no), text (free entry), and numeric (sortable and range-filterable).

What it does

• Models product structure using custom, boolean, text, and numeric attributes
• Supports unlimited nesting, parent/child trees, swatches, icons, tooltips, and Google Shopping mappings
• Groups attributes into attribute sets that match each category of product
• Automatically renders attribute data into structured specification tables on product pages
• Powers smart targeting rules used across merchandising, promotions, badges, stock messaging, featured products, and relationships
• Integrates with Insights so you can report on product performance by attribute

What it gives you

• One structured data model running through your whole storefront
• Rich, consistent specification tables without manual rebuilding
• Filtering and navigation that actually works at scale
• Dynamic merchandising that updates itself as the catalogue changes

Voracio's Relationships feature lets you define every kind of connection between products — related items, cross-sells, up-sells, accessories, alternatives, spares, and more — through one consistent system. Most platforms fragment this across separate apps or modules. Voracio handles all of it natively, powered by the same smart targeting rules that drive the rest of the platform.

What it does

• Handles every kind of product-to-product connection in one system: related, cross-sell, up-sell, accessory, compatible, alternative, replacement, spare, and consumable products
• Defines rules per relationship group using attribute-based filters — with manual selection to fine-tune where needed
• Displays relationships on product pages with control over title, subtitle, item limits, and call-to-action text
• Applies optional discounts per group (fixed, percentage, or special price) with badge styling
• Supports two display styles: standard inline listings and add-on listings positioned higher on the page for pack-style upsells
• Previews any relationship group against a specific product before publishing

What it gives you

• One consistent system for what most platforms scatter across three or four apps
• Higher AOV through relevant recommendations, spares, and pack-style add-ons
• A complete customer journey — from "you might also like" to "you'll need this too"
• Fewer support tickets on compatibility, spares, and replacements

Bundles & Packs let you combine multiple items into a single sellable unit, with control over pricing, visibility, and customer customisation. Ideal for starter packs, accessory bundles, and promotional kits.

What it does

• Combines multiple products as "parts" inside a single bundle
• Sets a bundle price displayed as the main product price, with per-part discounts where useful
• Hides or shows individual parts and their prices, depending on how you want to present the offer
• Lets customers select variants for any included part (colour, size, etc.)
• Displays a clear list of selected parts beneath the main image, with a bundle total below

What it gives you

• A flexible way to merchandise grouped products without bolting on a third-party app
• Higher average order values through curated packs
• A bundle experience that feels considered rather than cobbled together

Product highlights are promotional callouts displayed on the product page. They communicate your strongest selling points at a glance, and can be managed manually or populated automatically using smart targeting and attribute data.

What it does

• Assigns custom title, description (tooltip), and icon to each bullet
• Groups bullets into a highlighted section (4–6 primary benefits) and a non-highlighted section (4–6 supporting points)
• Populates bullets manually, by smart targeting, or by inheriting from existing attributes
• Adapts automatically as products change category or specification

What it gives you

• Faster comprehension on product pages, especially on mobile
• Consistency across your range without writing copy product-by-product
• A natural place to surface category-defining benefits without cluttering descriptions

Services are optional add-ons that sit alongside the product price — installation, setup, premium upgrades, configurable extras. They're displayed clearly on the product page and contribute directly to average order value.

What it does

• Attaches predefined services to products at the product level
• Presents services as selectable options (radio buttons, dropdown, or checkbox where only one option exists)
• Supports free, paid, "not required", and tiered upgrade options per service
• Offers rich "more info" content in a modal for higher-consideration add-ons
• Allows multiple services per product, with ordering and enforcement controls

What it gives you

• A clean, native way to upsell without third-party app dependencies
• Higher AOV through value-added services rather than discounting
• A consistent buying experience across products that need configuration

The downloads feature attaches files to products — typically PDFs like manuals, datasheets, and care guides — and surfaces them directly on the product page.

What it does

• Assigns downloadable files at the product level
• Displays downloads in a clear, scannable list on the product detail page
• Pairs each download with an icon for instant visual recognition

What it gives you

• Fewer pre-purchase support questions
• More confident buyers, especially in technical categories
• Cleaner product pages with structured supporting content

Attach external videos — YouTube or Vimeo — directly to a product to demonstrate features, fit, or use cases.

What it does

• Assigns videos to products at the product level
• Supports YouTube and Vimeo embeds via the video code
• Displays videos alongside product content with custom titles

What it gives you

• Richer product pages without hosting video yourself
• Better conversion on considered purchases
• A natural place for unboxing, fit, or how-to content

Voracio's navigation is a node-based system where each node is a page, link, or content element. It works as both a navigation manager and a full page builder, with placements across the header, footer, checkout, and mobile menu.

What it does

• Builds the whole site structure from nodes, with draft, published, hidden, and scheduled states
• Supports listing pages, landing pages, editorial listing pages, content pages, internal/external links, labels, banners, and content snippets
• Configures landing pages with relationships to parent categories (separate, narrow-down, or alias), banner groups, featured products, article groups, and topic groups
• Targets products into pages using attribute-based filtering rules, with include/exclude logic and manual additions
• Manages SEO per node — slug, meta title, meta description, indexing, social sharing image
• Controls how each node displays on desktop and mobile independently, including mobile quick links and breadcrumb behaviour

What it gives you

• A site you can restructure without rebuilding
• Category and landing pages that adapt to your catalogue dynamically
• Search-friendly URLs and metadata baked into the page structure
• One tool for navigation, content, and merchandising — not three

Filters are how a customer turns 4,000 products into the 12 they want. Voracio's filters are powered by your attribute structure, which means they're as accurate as the data underneath them.

What it does

• Supports five filter types: checkbox (lists, hierarchical), swatch (visual, usually colour), boolean (yes/no), range (numeric slider, e.g. price or size), and brand logo (selectable logos)
• Configures display styles, sorting, multi-column layouts, search-within-filter, and depth controls per filter
• Operates in OR mode (match any selected) or AND mode (match all selected)
• Highlights featured values at the top of a filter while keeping the full list accessible
• Groups filters into filter sets that are assigned per listing page, so different categories get the right filters

What it gives you

• Faster, more accurate product discovery
• Higher conversion through reduced bounce
• Filters that scale with the catalogue rather than fighting it
• One filter system across the whole site, not a patchwork of apps

Listing settings define how products appear on listing pages — image behaviour, loading mechanism, pagination, sorting — across the whole site.

What it does

• Optionally shows a secondary image on hover, with per-page override
• Offers paging or "load more" mechanisms with configurable initial loads, on-demand loads, and auto-load thresholds
• Configures default page size and selectable page sizes (e.g. 24, 48, 96)
• Optionally appends an attribute value (colour, size) to product names on split listings
• Remembers the customer's last sort choice across the site

What it gives you

• Smoother browsing on every device
• Consistent listing behaviour without per-page configuration
• Better mobile performance, which matters more every quarter

Mobile Quick Links are prominent button-style links displayed below the header on mobile. They surface key categories, popular destinations, or campaign pages before customers open the hamburger menu.

What it does

• Creates individual links (internal page, external URL, or navigation node) with internal and display names
• Groups links into quick-link bars that are then assigned at the page level
• Scrolls horizontally when links exceed the viewport, so layouts stay clean

What it gives you

• Higher mobile engagement on key pages
• A simple way to promote categories, sales, or new arrivals without redesigning the header
• Faster routing to commercially important sections

Voracio's Editorial module is a powerful, catalogue-aware content system. It manages articles, topics, and reusable content groups — all designed to support both customer experience and SEO through direct connections to product data.

What it does

• Manages articles by type (advice, blog, buying guides, videos, plus your own types)
• Organises articles into topics, each with their own auto-generated listing page, SEO settings, and intro/content
• Builds article groups and topic groups that can be reused across the site
• Attaches featured products directly to articles, so editorial content drives revenue
• Surfaces editorial content on the storefront via editorial listing pages and landing pages
• Highlights articles (hero, featured) within groups and topics

What it gives you

• An ecommerce-aware blog and content layer, not a bolted-on plugin
• Strong internal linking between content and products, which compounds for SEO
• Reusable content blocks that don't require rebuilding for every page
• A natural way to scale content marketing alongside the catalogue

Voracio's banner system is a flexible visual layer that supports a wide range of formats, layouts, and placements. Banners are created once, added to banner groups, and then assigned across the site.

What it does

• Creates banners with internal name, title, template marker, active dates, custom links, and per-type custom fields
• Supports a wide range of banner types: hero, feature, grid, half-square, double-square, full-width, category, textual, navigation, social proof, news, video, and USP banners
• Groups banners into reusable banner groups, with reordering and multiple groups per page
• Themes banners differently using template markers, for visual variety without code changes
• Supports image variants by device (mobile, tablet, desktop) where appropriate

What it gives you

• A consistent visual layer across the site, without duplicating work
• Campaign-ready banners with start and end dates baked in
• Faster iteration on hero and category banners during peak trading
• Less reliance on developers for routine merchandising changes

Featured products surface curated or rule-targeted products on high-visibility pages like the homepage and landing pages. As with relationships, smart targeting lets you scale this without manual maintenance.

What it does

• Creates featured product groups with title, subtitle, item limits, and CTAs
• Defines selection rules per group using attribute-based filters and manual product selection
• Offers ordinary or modal display kinds
• Supports swatches, product highlights, and text bullets within featured listings
• Controls sort order and position-tweaking across multiple rules
• Previews the group against the live catalogue

What it gives you

• Curated commercial focal points on key pages
• Dynamic merchandising that doesn't require weekly manual updates
• A consistent way to surface campaigns, new arrivals, or category leaders

Product badges are visual overlays on product images — New, Clearance, Exclusive, Black Friday — used to draw attention across listing and product detail pages. They can be applied manually or driven dynamically by smart targeting.

What it does

• Creates badges with image, position (top/bottom, left/right), and active from/to dates
• Targets badges to products using attribute-based filters or specific product selection
• Supports campaign scheduling so badges turn on and off automatically
• Runs across both listing pages and product detail pages

What it gives you

• Instant visual standout on key products
• Campaigns that switch on at the right time, without manual intervention
• Badge logic that scales — apply to a thousand products as easily as to one

Stock messaging is one of the most flexible and useful parts of the platform. Voracio lets you create tailored messages based on product type, stock state, supplier availability, fulfilment method, or any custom rule — using smart targeting to apply them at scale.

What it does

• Creates messages with display name, description, modal-style detail, link text, and delivery description
• Targets messages by stock state (forced in stock, in stock, low stock, no stock, forced out of stock)
• Supports dynamic, due-date-based messaging using placeholders (e.g. "More stock due on {dueDate}")
• Optionally restricts to specific products via attribute-based smart targeting and stock locations
• Controls whether orders can be placed, deposits accepted, and whether stock is despatched from this state
• Maps directly to Google Merchant availability values (In Stock, Out of Stock, Preorder, Backorder)
• Handles back-in-stock notifications with a custom prompt

What it gives you

• Honest, customer-friendly messaging on availability and lead times
• Pre-orders, made-to-order, and supplier-variable stock handled cleanly
• Fewer cart abandonments caused by unclear availability
• One messaging layer for storefront, fulfilment, and Google feeds

Automatic discounts apply pricing promotions across any range of products, either automatically at source or via a code at checkout. Smart targeting lets you maintain them with minimal manual effort.

What it does

• Creates discount rules with internal name, optional promotion code, title, public-facing description, and active dates
• Supports three discount kinds: fixed amount, percentage, or special price
• Defines source price priority (Base, Was → Base, RRP → Was → Base, RRP → Base)
• Targets products via attribute-based filters or specific product selection
• Maps to Google Sale and Google Auto Checkout Promotion for ad campaigns
• Optionally overrides the discounted price per product where needed
• Surfaces public-facing promotion messaging in the storefront

What it gives you

• Campaigns you can launch in minutes, not hours
• Promotions that stay correctly applied as products move in and out of the catalogue
• Clean integration with Google Shopping promotions, not a separate feed exercise

Vouchers are promotional codes customers enter at checkout. Voracio's voucher system supports customer-specific codes, single-use codes, public campaigns, and face-value voucher logic — all managed within one promotion.

What it does

• Creates voucher campaigns with public-facing title, description, active dates, and discount type (fixed, percentage, special price)
• Targets eligible products using attribute-based filters or specific product selection
• Generates one or many voucher codes per campaign, including bulk generation
• Sets per-code limits: total uses, uses per customer, expiry date, and assignment to specific users
• Enforces order subtotal minimums and maximums per voucher
• Supports cumulative voucher logic, face-value vouchers, and first-order-only restrictions
• Connects to Google Promotion for ad integration

What it gives you

• Real control over who gets which discount and how often
• Single-use codes for influencer or partner campaigns without spreadsheets
• Campaign-ready promotions with audit-friendly tracking
• A voucher engine that's part of the platform, not a bolt-on

Quantity discounts apply volume-based pricing with multiple thresholds (e.g. 5% off at 5+, 10% off at 10+). Ideal for consumables, trade-style pricing, and bulk-buy incentives. Savings are shown on the product page so customers see them before checkout.

What it does

• Creates rules with internal name, active dates, and discount type (fixed, percentage, special price)
• Targets products using attribute-based filters or specific product selection
• Adds multiple quantity thresholds with minimum quantities and per-threshold discount values
• Supports customer-facing description, tooltip, image, and link on the product page
• Previews discounted pricing across related products before publishing

What it gives you

• Higher basket values through visible incentives
• A clear, honest way to communicate trade-style pricing
• Bulk-buy logic that doesn't require manual product-by-product setup

Voracio integrates with Trustpilot, Reviews.io, and eKomi — and can aggregate reviews from multiple providers simultaneously, which is invaluable during a migration between platforms. Reviews appear across the storefront: product pages, listing pages, dedicated review pages, and testimonials.

What it does

• Connects to Trustpilot, Reviews.io, and eKomi via native integrations
• Aggregates reviews across providers when more than one is in use
• Displays star ratings, average rating, and review counts on listing pages and product pages
• Generates dedicated customer review pages with intro content, aggregate scoring, and per-provider summaries
• Triggers review requests on order completion, with configurable order states, send delay, and send time
• Supports public review replies, Gravatar avatars, and a fallback review avatar image
• Applies Bayesian rating estimates and minimum-review thresholds for "Top Rated" status
• Suppresses low-rated or low-volume product reviews when needed

What it gives you

• Trust signals that increase conversion across every touchpoint
• A single review experience even when you change providers
• Statistically sensible product ratings, not noisy averages
• A workflow that captures reviews automatically, not as an afterthought

Voracio's abandoned cart system supports up to three configurable phases, each with its own email template, timing, and tracking — so recovery sequences can progress from a friendly reminder to a final incentive.

What it does

• Defines a custom inactivity threshold for when a cart counts as abandoned
• Supports up to three phases (Phase 1, Phase 2, Phase 3), each with independent timing and template selection
• Manages email templates with subject, heading, top/bottom HTML content, top image, and CTA
• Randomises templates within a phase for A/B testing or variety
• Applies UTM source, medium, and campaign tracking to every recovery email automatically
• Uses last-accessed customer activity to refine abandonment logic
• Previews each template inside the manager before going live

What it gives you

• A proper recovery sequence — not a single token reminder
• Branded, on-voice emails that feel like part of the store, not a generic plugin
• Built-in tracking so attribution lands cleanly in your analytics
• Recovered revenue that compounds month after month

Insights is Voracio's first-party reporting module. It uses real transaction data from confirmed orders — not browser-side scripts — so it isn't affected by cookie consent, ad blockers, sampled datasets, or estimated analytics. You see what actually happened.

The beta release introduces the Total Sales Report, with attribute-set reporting and a wider suite of reports rolling out alongside it.

What it does

• Reports on total revenue, item revenue, shipping, costs, gross profit, orders, and AOV
• Visualises commercial trends with fast-loading line charts and period-over-period comparisons
• Imports attribute sets from PIM so sales, cost, and profit can be sliced by your own product structure — categories, product families, brands, specifications, and custom classifications
• Provides flexible date selection and elegant comparative visualisations
• Runs on confirmed platform data, immune to cookie consent and tracking restrictions
• Sits alongside (not against) tools like Google Analytics, which remain useful for traffic and attribution

What it gives you

• Accurate revenue, cost, and profit data, not estimates
• Reporting that reflects how your business actually thinks about its catalogue
• A commercial truth layer for boardroom-grade decisions
• A growing suite of reports — product performance, comparative reporting, customer insights, and location-based reporting — all included as standard