Privacy policy


Welcome to the Voracio Commerce (“Voracio”, “we”, “us”, or “our”) privacy policy. We are committed to protecting the privacy of our site visitors and customers. We fully appreciate and respect the importance of your privacy. We will treat all your personal information as confidential (although we reserve the right to disclose certain information in the circumstances set out below). This privacy notice explains the type of personal data we may collect and how and why we collect it.

It is likely that we’ll need to update this privacy notice from time to time, please refer to this notice at your convenience

Version 01/08/23


Voracio Commerce Ltd, 1 St Pauls House, Brookes Mill, Armitage Bridge, Huddersfield, West Yorkshire, HD4 7NR.

When do we collect your personal data?

On our website, there are a number of areas where we will collect your personal data, as follows:

  • When you submit a form to arrange a demonstration
  • When you submit a form on our contact page
  • When you sign up for our newsletter
  • Over telephone calls
  • Over email correspondence

What sort of personal data do we collect?

  • If browsing our website, along with the data discussed in section 1 above, using Google Analytics we may also collect data such as your IP address (Your IP address may vary unless you have a fixed IP address), device, browser version, operating system and other technology information that you use to access our website
  • If you sign up and become a merchant of Voracio, we will be required to obtain further information from you, including: Full business details so such as platform users, names, email addresses, job titles, telephone phone numbers

How do we collect your personal data?

The most personally identifiable information is collected through forms on our website that would need to be completed and submitted by you. We also collect data by telephone and email, post or otherwise. We may also use different third party methods to collect data from you such as Google Analytics, HotJar, Visual Website Optimizer.

Use of Cookies

We use analytics services including Google Analytics to automatically collect various technical information about your activity on our website. These services often rely upon cookies and other similar technologies. We may also use cookies that are essential for our website to display and function properly. Please see our cookie policy here

How and why do we use your personal data?

We are committed to providing you with a great customer experience, in order to achieve this, we must collect your personal data. Any data we collect is of legitimate interest and is so allowed by the data privacy law.

Please be aware that if you do not wish to share your personal data with us, or refuse certain contact permissions, we are likely to not be able to offer our service to you.

Here are some of the most common circumstances when we use your personal data:

  • To create your account with us when you sign up as a Voracio customer
  • When we fundamentally have a legitimate interest (or those with a third party)
  • When we have a form of consent to do so
  • If we are required by a legal or regulatory obligation

Generally speaking, we would only provide your personal information to any third party if we have legitimate interest that the third party could potentially add value to your service with us. In cases such as this we may still ask for your explicit consent.


During checkout, providing your email address as part of the purchase procedure is not considered consent to use that email for any email marketing purposes and as such the only communication you will receive will be for transactional purposes only.

On various pages on our site, including pages within the checkout flow, you can tick boxes in forms to consent (opt-in) to us contacting you for purposes other than transactional, such as marketing emails, sms and postal material.

If we send you email marketing, there will be a link on the email so that you can easily unsubscribe. You can also update your consent options by logging in to your account and clicking the consent options link.

How long do we keep your data?

We need to retain your personal data for as long as necessary to fulfil the purposes we collected it. We also need to retain your data for reasons such as satisfying and legal, accounting or reporting requirements.

How do you access the information we hold about you?

You have the right to request access to the personal data we hold about you, this is in the form of your customer record and order history.

If you would like a copy of that information, you can write to as per the contact details above. Within reason, this information can be provided free of charge.

How do we protect your personal data?

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

What are your rights to erasure?

Under certain circumstances, you have the right to have your personal data to be erased. This would be a rare circumstance as we have legitimate reason to keep your data as per the reasons written in this policy. We can review your request on an individual basis, to do this, you can write to us.

Changes to our privacy policy

Should we make amendments to this privacy policy, this document will be updated with an amendment date. If the amendments are significant, we may also inform you about this by other means, for example by sending an email or placing a bulletin on our platform manager homepage.

Who do I contact for further information

All contacts and requests concerning this privacy policy must be submitted in writing or in person to the person mentioned below:

Data Protection Coordinator
Voracio Commerce Ltd, 1 St Pauls House, Brookes Mill, Armitage Bridge, Huddersfield, West Yorkshire, HD4 7NR.

Lawful Basis

Legitimate Interest

According to the GDPR, legitimate interest refers to the lawful basis on which an organisation may process personal data without explicit consent from the data subjects, as long as the organisation can demonstrate that their interests are justified and balanced with the rights and freedoms of the individuals whose data is being processed.

To process personal data based on legitimate interest, we are obliged to meet three fundamental conditions:

  1. Identify a Legitimate Interest: We must have a specific and legitimate reason for processing the data. This could include purposes such as fraud prevention, direct marketing, ensuring network and information security, customer service, or employee monitoring, among others.
  2. Necessity: The data processing must be necessary to achieve the stated legitimate interest. If there are less intrusive means of achieving the same goal, the organisation should opt for those methods instead.
  3. Balancing Test: Before we proceed with the data processing, we conduct a balancing test. This involves assessing whether the legitimate interest of ours overrides your rights and freedoms. If your interests outweigh our interests, we shall not assume legitimate interest as the legal basis for data processing.