Klaviyo

Voracio’s advanced Klaviyo integration connects detailed customer behaviour, product information and order data directly with Klaviyo.

This gives you the insight needed to send the right message to the right customer at the right time, improving relevance, engagement and conversions while reducing wasteful blanket mailshots.

Why do we recommend Klaviyo?

Klaviyo is an ecommerce-focused marketing platform built around customer data, segmentation and automation.

Its event tracking, segmentation and automation capabilities are far more powerful than those available through Mailchimp or any other email marketing platform that we have previously integrated with.

Instead of treating every subscriber in the same way, Klaviyo helps you tailor communications according to each customer’s interests, activity and purchase history.

Our Klaviyo integration

The Voracio integration provides Klaviyo with rich, accurate ecommerce data, including:

• Product views and recently viewed items
• Products added to basket
• Started checkout
• Completed orders
• Customer and mailing-list synchronisation
• Detailed product and variant information
• Brands, categories and selected product attributes

Where a visitor can be identified, Klaviyo can connect their onsite activity with their customer profile. This creates a more complete picture of the customer journey and enables increasingly relevant, personalised marketing.

Variant-level analytics, configured around your products

Not every product variant needs to be tracked at the same level of detail.

Voracio allows you to choose which variant attributes should be tracked at individual SKU level and which should be grouped under the parent product.

For example, colour may be important for understanding customer preferences and creating relevant campaigns, while tracking every size as a separate product could add unnecessary detail. In this case, colour can be tracked at variant level while size activity is consolidated against the parent product.

This configurable approach gives you:

• More useful and commercially relevant tracking data
• Greater control over which product attributes support segmentation
• Less duplication and noise within Klaviyo
• Cleaner customer profiles and analytics
• More effective product-based campaigns and automation

The result is the right level of detail for your catalogue, granular where it adds marketing value, without bloating your data with unnecessary variant activity.

Track the product attributes that matter to your business

Useful customer intent is not always captured by standard information such as product, brand or category.

Voracio allows you to choose any relevant product attribute and make it available to Klaviyo through both the product feed and event tracking.

For example, a product might have a Skill Level attribute with values such as Beginner, Intermediate or Advanced. Another attribute might identify the particular collection, range or application to which a product belongs.

Passing this information with customer events creates valuable segmentation opportunities. You could identify customers viewing beginner-level products, target experienced users with advanced ranges or build campaigns around interest in a particular collection.

Attributes can be selected easily within Voracio, giving you control over which information is shared with Klaviyo. Once enabled, the data is included consistently within the feed and relevant tracking events, making it available for segmentation, personalisation and automation.

This level of configurability demonstrates the depth of the Voracio integration: your marketing is not restricted to a basic set of predefined ecommerce fields. It can use the product information that is genuinely meaningful to your business and your customers.

What can you do with it?

The combination of behavioural tracking, product data and dynamic segmentation enables you to create:

• Browse-abandonment campaigns
• Abandoned-basket recovery flows
• Post-purchase communications
• Personalised product recommendations
• Recently viewed product reminders
• Targeted cross-selling campaigns
• Customer reactivation and win-back flows
• VIP and high-value customer programmes
• Campaigns based on products, brands, categories or relevant variants viewed
• Communications tailored to order value, purchase frequency and engagement

More accurate marketing. Less wasted budget.

Traditional blanket mailshots send the same message to large sections of your database, regardless of their interests or intentions.

Klaviyo allows you to build dynamic customer segments using real behavioural and transactional data. This helps ensure your campaigns reach the people most likely to find them relevant—supporting stronger open rates, better conversions and more efficient use of your sending budget.

Klaviyo support from Voracio

A powerful integration is only the beginning. Voracio can also help you turn your customer data into an effective ecommerce marketing strategy.

Our Klaviyo agency services include:

• Account setup and migration from Mailchimp
• Customer segmentation strategy
• Automated flow planning and creation
• Campaign planning and delivery
• Branded email-template creation
• Product-feed and personalisation strategy
• Performance reporting and optimisation
• Deliverability and list-management guidance

Whether you need help getting started or ongoing support, we can provide both the technical integration and the marketing expertise needed to get more from Klaviyo.

Make your customer data work harder

Discover how Voracio’s Klaviyo integration can help you deliver more relevant communications, build stronger customer relationships and generate more revenue from your ecommerce data

Talk to us about integrating your Voracio website with Klaviyo.