Awe & Bloom

Premium artificial greenery marketplace, combining expert craftsmanship, sustainable materials, and stunning designs for commercial and residential spaces

Awe & Bloom is a brand-new venture in name, identity and online presence, backed by many years of expertise in supplying high-quality artificial greenery. With a focus on commercial clients as well as discerning retail customers, Awe & Bloom required a full ecommerce launch, trade-capability, strong product storytelling and credibility in premium spaces.

Awe & Bloom launched as a brand-new premium artificial greenery marketplace, building on years of expertise but with a completely fresh identity.

They wanted to stand out in a competitive market by showcasing recyclable, fire-rated, and UV-stable products while highlighting commercial case studies for premium brands.

It's been a pleasure collaborating with the team at Awe & Bloom. In just a few months, we've taken their vision and delivered a striking new brand identity alongside a beautifully designed premium artificial greenery ecommerce website. Even in the early stages post-launch, the site is performing strongly and steadily building visibility in a competitive marketplace.

As a brand-new venture built on Voracio, there's still plenty of scope to refine and enhance the platform, and we're confident it will continue to grow as we provide ongoing strategic support and consultancy.

We're equally excited that Awe & Bloom have chosen to take advantage of our wider professional services, ensuring their new brand and website are supported by a complete digital strategy.

Brand identity

Alongside delivering the ecommerce platform, Voracio played a pivotal role in shaping the brand identity for this new venture. From creating the name Awe & Bloom through to designing the logo, colour palette, and custom icon sets, every element was crafted to communicate quality, sustainability, and modern sophistication.

This strong visual foundation ensures consistency across the website and beyond, helping the brand stand out in a competitive marketplace. By pairing a carefully considered identity with a premium product range, Voracio enabled Awe & Bloom to launch with a polished, professional presence that resonates with both trade and retail customers.

Best-in-class product information management (PIM)

With the support of our professional services, Awe & Bloom showcases meticulously crafted product information, powered by Voracio's advanced attribute management system. Through a collaborative process, we created a clean, detailed, and highly effective product attribute structure that delivers standout features across the site.

From product specification data and dynamic categorisation to facet filtering, feature highlights, rich Google Shopping feeds, promotions, and cross-selling opportunities, Awe & Bloom is maximising the full potential of Voracio's intuitive PIM capabilities. This ensures their premium greenery products are presented with clarity, precision, and a competitive edge.

Commercial case studies

Awe & Bloom have already built a reputation for excellence through collaborations with a prestigious list of clients, including H&M, Hard Rock Cafe, Radstone Hotel, Hamblin, and Moët & Chandon. These projects showcase the quality, versatility, and professional credibility of their artificial greenery solutions in demanding commercial environments.

Each case study is presented with precision and attention to detail, featuring a concise overview of the client's brief and project objectives, a snapshot table outlining key details such as location, product types, and installation features, and an image gallery capturing the finished results. Together, these elements demonstrate the realism, durability, and visual impact of Awe & Bloom's products in situ.

Trade & commercial

A dedicated Trade & Commercial page ensures that Awe & Bloom speaks directly to its most important audience: professional buyers and commercial clients. The page is designed to instill trust and credibility, clearly outlining the benefits of working with the brand at scale.

It provides a straightforward pathway for trade customers to apply for an account, while also highlighting the exclusive advantages available to them, such as trade-specific discounts, volume pricing, and tailored support. By presenting this information with clarity and authority, the page reassures potential partners that Awe & Bloom is a reliable and professional supplier capable of meeting the demands of high-profile projects.

This focus on trade clients underscores the brand's commitment to long-term commercial relationships, positioning Awe & Bloom as a trusted partner for interior designers, contractors, and prestigious businesses seeking premium artificial greenery solutions.