Hatt Equipment
From disorganised data to highly structured, accurate data with a seamless replatform from WooCommerce to Voracio.
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Website Highlights
- Highly Structured Data
- Engaging Banner Usage
- Trade Pricing Channels
- Inventory Control
- Facet Filtering
- Voracio Insights
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Professional Services
- Attribute Structure Build
- Navigation & Listings Build
- Trade Channels
- Custom Icon Design
- Replatforming
- Platform Consultancy
Seamless WooCommerce replatform and expert data transformation
Hatt Equipment were looking to move beyond the challenges of their previous WooCommerce setup, which suffered from messy, unstructured product data, frequent plugin issues, and costly maintenance just to keep the site running. They approached our agency with a clear brief: safely migrate and transform their entire catalogue into a highly structured, organised format, preserve their strong outdoor adventure identity, and create an online presence that is secure, reliable, and easy for customers to navigate.
Working with Voracio was a bit like planning an expedition — they understood our gear, our values, and helped us build a site that feels professional, trustworthy and built for real adventurers.
With deep roots in climbing, rope access and adventure training, Hatt recognised the value of emphasising their authenticity, selling only the equipment they use and recommend, but needed support in translating that message into a trustworthy, professional and intuitive ecommerce experience. Voracio provided a robust platform that resolved previous security concerns, streamlined catalogue management and laid the foundation for long term growth and stability.
Complete replatform and data transformation
We not only migrated Hatt’s entire catalogue of rope access equipment, climbing hardware, kayaks, belts and survival gear into Voracio but also transformed their product data from a scrambled, inconsistent state into a highly organised and professional structure. Every category and item was carefully reviewed, restructured and standardised to reflect the full depth and expertise of their offering.
All product information, including technical specifications, SKU codes and inventory details, was meticulously mapped to ensure accuracy throughout the migration. This thorough approach delivered a smooth, disruption free transition and gave Hatt Equipment a clean, reliable foundation with enhanced data quality, ready to support ongoing growth and a more engaging ecommerce experience.
From WooCommerce frustration to Voracio confidence
Hatt Equipment’s WooCommerce site was slow, insecure, and difficult to manage, with messy product data and broken plugins. It was costly just to keep it running with no real benefit. Moving to Voracio streamlined their catalogue, resolved conflicts, and created a secure, organised platform ready for growth. Here are a few of the key areas where moving to Voracio addressed these WooCommerce pain points:
Performance that keeps up
Before Voracio, the WooCommerce site slowed as traffic and product ranges grew, creating a frustrating experience for customers. Since moving to Voracio, the site runs smoothly even during busy periods, allowing customers to browse and purchase without friction.
No more plugin headaches
The WooCommerce setup relied on multiple plugins to function properly, which often broke, conflicted, or caused bugs. Voracio delivers robust features natively, eliminating constant plugin maintenance and making the site simpler, more stable, and reliable.
Product data that actually works
The previous site had messy, unstructured product data that was hard to manage and prone to errors. Voracio allows the team to organise and enhance all product information, making filtering, categorisation, and discovery much easier for customers.
Trade customers made simple
Handling trade pricing and customer-specific rules in WooCommerce was awkward and inconsistent. Voracio provides fully integrated trade channels with clear account controls, pricing tiers, and permissions in one place.
A stable and secure platform
Frequent updates and plugin issues created instability and security concerns. Voracio provides a secure, stable platform built for long term reliability, giving peace of mind for both operations and customer data.
Built for modern search
SEO and structured data in WooCommerce always required extra effort and patchwork fixes. Voracio includes AI-friendly structured data and a clean content architecture, ensuring the site is optimised for search engines and discoverable by modern tools.
A better shopping experience
Creating smooth, reliable user journeys in WooCommerce required workarounds and constant fixes. Voracio allows them to design intuitive, scalable shopping experiences that are easy to update as the business grows.
Ready for growth
The WooCommerce site was limiting when it came to scaling operations, expanding product ranges, or serving multiple markets. Voracio supports growth seamlessly, giving the team flexibility to expand without platform constraints.
Support beyond the platform
With the previous setup, the team was largely managing themselves and reacting to problems. Voracio combines advanced technology with ongoing strategic guidance, helping enhance the site continuously while reducing maintenance overhead.
Voracio migrated our entire product range seamlessly, transforming messy data into a highly structured format, maintaining full accuracy, and saving us valuable time. This has given us a solid foundation to grow our ecommerce presence.
Brand aligned design refresh
Hatt’s outdoor identity was retained with a design that balances professionalism and rugged, adventure driven style. Clean layouts, bold typography and high impact visuals reflect their real world operations, while the Brighton Marina base and instructor led expertise are highlighted throughout, reinforcing credibility and building confidence in every product they offer.
Insight that drives smarter decisions
As part of the Voracio platform, clients benefit from Voracio Insights, our built-in reporting module designed to give a clear view of performance over time. We provide access to accurate, first-party data drawn directly from orders and transactions, allowing clients to compare periods, track revenue and profitability, and make informed decisions with confidence. By removing reliance on third-party tracking and estimated data, Voracio Insights gives businesses a reliable way to understand how their ecommerce operation is performing and where opportunities for growth exist.
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